Evthokia Varotsi
- 1 min
What do you need to create successful digital strategy?
Know who your target audience is. Research their preferences, behaviors, and pain points. Use tools like analytics and social listening to gather data.
Define what success looks like for your digital strategy. Are you aiming for increased brand awareness, higher sales, or improved customer engagement?
Select the most appropriate digital channels. This could be social media, email marketing, content marketing, search engine optimization (SEO), or paid advertising.
Evi Varotsi has implemented amazing digital initiatives for leading companies across many industries.